Savor the Flavor
10 tips for selling chocolate and edible promotions
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In past tower promotions, Fresh Beginnings used a "Sweet Combination" theme. The company worked together with customers to design some fun and eye-catching four-color graphics on the lid of the tins, complete with a matching custom card announcing the merger or new logo.
4. Be Sensitive of Budgets
Employers are trying to avoid a "Scrooge-like" reputation, but the economy has undoubtedly forced companies to pinch a few pennies. While chocolate currently holds the title of "perennial holiday favorite," it has not escaped harm from conservative budget cuts.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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