Savor the Flavor
10 tips for selling chocolate and edible promotions
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"As many companies are restricting their holiday budgets, chocolate gifts are still the most popular, but are downsized," Shulkin remarked. "Instead of a box of 36 chocolates to all of the client's customers, the client may go to a structured gift program with smaller customers receiving nine-piece boxes and mid-size customers receiving 18-piece boxes."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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