Savor the Flavor
10 tips for selling chocolate and edible promotions
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8. Make an Impression
Chocolate is no longer limited to a food gift. In fact, Shulkin is seeing more distributors using it as a promotional tool. "The flexibility of chocolate and other candy or food allows the distributor to support promotional objectives—a holiday gift of chocolate could include chocolate squares molded with corporate logos combined with molded product line icons or sales staff names," he suggested.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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