Savor the Flavor
10 tips for selling chocolate and edible promotions
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9. Find Good Partners
Shulkin urged distributors to work with a knowledgeable food supplier. "Chocolate and other foods have smell, taste, color, feel and even the benefit of large marketing campaigns―'Red Hot' new products or the nostalgia of custom Twinkies," he mentioned. "Some foods even have mystery―custom fortunes in our fortune cookies or messages hidden in chocolate with our Chocolate Message Bar Pops."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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