Convergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back

This event was filmed on June 24, 2021. Register below for access to live streamed events.

The Print+Promo Marketing Convergence Corner video series spotlights distributors who have found success through both print and promotional products. These conversations will cover the value that both provide, the lessons they’ve learned during their careers in the industry, and valuable advice for distributors looking to expand their own product offerings through print and promo.

For the inaugural episode, Print+Promo Marketing’s Brendan Menapace spoke with Jen Stanton, owner of Genuine Printing & Promotions, about how she first included promo into her print distributorship years ago after a client asked if she could get them a product. After years of education and practice, her distributorship is now built on a print and promo partnership, and her willingness to learn and adapt created a client relationship that exists to this day.

Topics include:

• Transforming her business from print-only to print and promo
• Creating relationships with clients that last for years
• The power of taking initiative and adapting to market demand
• And more!