Savor the Flavor
10 tips for selling chocolate and edible promotions
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1. Sharing is Caring
During the holiday season, people tend to tout the whole "spread goodwill toward men (and women)" angle. This ideology now appears to be resonating with companies beyond December. "Chocolate and other edibles are increasingly being used for promotional purposes and as thank-you and event gifts at any time of the year," said Mike Shulkin, president of A La Carte, Chicago.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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