Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.
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Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
Apparelist Content Director Cassie Green asked people to offer their thoughts on everything from major events that have impacted their businesses to their goals for 2026.
Read MoreS&S Announces New Brand Identity
The Counselor Top 40 supplier says the rebrand better reflects its array of products and services.
Read MoreL2 Brands Acquires National Park-Inspired Brand Wild Tribute
The deal expands L2’s footprint in the conservation space.
Read MoreThe Vernon Company Taps Michelle Flesher To Lead Corporate Programs
Flesher brings more than 20 years of B2B account management experience to the Counselor Top 40 distributor.
Read MoreEverybody Loves Print on Demand Until the Orders Show Up
Shops that struggle with POD often discover that their biggest challenge isn’t production capacity or printing technique. It’s managing the complexity behind the scenes.
Read MorePromo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.
Read MoreDubow Textile Names Scott Jensen General Manager
Jensen will lead the company’s overall operations, strategic direction and financial performance while overseeing the company’s embroidery and print divisions.
Read MoreLAT Apparel Appoints Mary Bostwick as Southeast Territory Manager
Bostwick brings more than three decades of apparel experience to the Georgia-based supplier.
Read MoreTrust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
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