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PRINTING United Expo: The Promotional Products Opportunity for Printers

It’s fair to say that the PRINTING United Expo is more than a print industry event; it’s a promotional products trade show, too. How else would you describe all the branded apparel? What else would you call the trade show signs that companies are printing and displaying? Heck, look at all of the drinkware and…

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PRINTING United Expo: The Promotional Products Opportunity for Printers
September 13, 2024 at 11:31 am

It’s fair to say that the PRINTING United Expo is more than a print industry event; it’s a promotional products trade show, too. How else would you describe all the branded apparel? What else would you call the trade show signs that companies are printing and displaying? Heck, look at all of the drinkware and…

Charles River Apparel Promotes Jason Lipsett to President, Appoints New CRO
September 13, 2024 at 11:19 am

As Charles River Apparel (asi/44620) prepares for its next phase of growth, a third-generation family member is prepared to lead the charge. Jason Lipsett, the grandson of company founder Walter and son of CEO Barry, has been promoted to the position of president, effective Sept. 12. He joined the Sharon, MA-based company 11 years ago;…

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques
September 12, 2024 at 2:03 pm

When a lot of people hear “print,” they think paper. If they don’t, they at least might think about flat surfaces like T-shirts or bags. But take a few laps around the PRINTING United Expo, the global print industry trade show being held Sept. 10-12 in Las Vegas, and you’ll see just how much technology…

PRINTING United Expo 2024: 3 Apparel Trends from the Show Floor
September 11, 2024 at 3:59 pm

Sure, PRINTING United Expo has a massive amount of space dedicated to screen printing, direct-to-garment and direct-to-film printing, but there’s also ample acreage for apparel at the Sept. 10-12, 2024 trade show – considered the most comprehensive event for the printing industry in the world. Indeed, distributors and decorators have been roaming the show talking…

Want More Sales? Cross-Sell This!
September 11, 2024 at 2:39 pm

Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…

PRINTING UNITED EXPO 2024: Maintaining Margins With Print-On-Demand
September 11, 2024 at 2:31 pm

We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…

Culture vs. Strategy?
September 10, 2024 at 7:00 am

While strategy sets direction, a strong culture ensures talented employees thrive. Finding the right mix is essential for success.