Savor the Flavor
10 tips for selling chocolate and edible promotions
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5. Know Your Supply Chain
Safety is a big responsibility that weighs heavily on the shoulders of distributors. Customers want to know that their baked goods or chocolate orders are coming from a trusted source. As a result, USA-made items are becoming increasingly popular. "I think all distributors avoid edibles made in China for obvious reasons. All of our chocolate and other food and candy is made in the USA or is manufactured under the direction of large U.S. food companies. As a registered food facility, we can't risk bringing questionable products into plant," Shulkin said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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