Savor the Flavor
10 tips for selling chocolate and edible promotions
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Tubbs echoed these sentiments. "Most customers will not come to you looking for a really great chocolate chip cookie for their upcoming promotion. But, if you introduce an amazing cookie with creative and fun packaging, they may be open to the concept," she said. "It's a fact … cookies make you smile."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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