Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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How to Sell it: Play up the time theme ("It's time to…) or tie into the weather aspect (We'll be there for you, rain or shine.). Use it as an executive gift, raffle it off at tradeshows (drop your business card for a chance to win) or create a gift-with-purchase incentive program (order $500 or more by a specified date to receive the gift).
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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