Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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Modern Minimalist
Sleek. Clean. Stark. The modern minimalist's office may be sparse in terms of personal effects, but it's rich in style. These spaces are comprised of clean architectural lines highlighted with stainless steel, chrome or other metals—all in a neutral color palette (black, white, gray, beige, brown) with pops of bold color. Since clutter is the enemy to the modern minimalist's style aesthetics, choose products that combine form with function.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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