Universal Appeal
Green Environmentalist
Kermit the Frog may think it's not easy being green, but we beg to differ. With more and more importance being placed on sustainability, the promotional products industry has answered the call with an extensive variety of eco-friendly items.
To appeal to the environmentalists, look for items constructed from natural fibers or recycled materials in color palettes of soft creams, rich browns and earthy greens. For clients with specific compliance requirements, check with suppliers to get applicable certification documentation.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.