Universal Appeal
What Makes it Different: Sized 3.4375x2.5", this cleaning cloth is decorated with four-color-process PermaBrite sublimation to make a big impact in a small space. The Repositionable Sticky Pad Technology allows it to grip tightly to the back of a tablet or inside of a laptop.
How to Sell it: The MicroBuff TAB is thin and lightweight, so it's perfectly suited for direct-mail campaigns and trade show giveaways. Remember, you can target more than just tech companies with this item. "Since all types of industries have a client base using a wide variety of consumer electronics, the field is wide open to all markets—not just for technology companies," Conie Mangum, vice president of promotional sales for Handstands said. "Anytime you can provide a product that is useful to end-users, the cost per impression becomes small because it is used so often."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.