Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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How to Sell it: This product is all about the versatility, so look for professionals on the go. Target the travel industry. Car rental agencies would be an ideal match.
MicroBuff TAB Screen Cleaner from HandStands
Why We Love it: Smudges all across our iPads make us crazy, and this little jewel will have your client's brand at their customers' fingertips.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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