Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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How to Sell Them: Fire and police departments as well as schools are ideal targets. Financial institutions can use "In the Mood for Saving," while travel-related businesses can use "In the Mood for a Vacation." Restaurants can create a "Collect Them All" promotion, while any corporation can use a "Don't Get Left in the Dark" theme.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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