Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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How to Sell it: This gift set would be a great addition to merchandise sold at local tea and coffee shops. Use it as an executive holiday gift. Create a two-part promotion: send prospective customers an invitation for afternoon tea and bring gourmet tea to the sales call; once the deal is closed, give the gift set as a welcome/thank-you gift for becoming a new customer.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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