Universal Appeal
To make the selection process just a bit easier (and more fun!), we've come up with five personality types and showcased items that will appeal to each of them. Some are fresh and different; others are new twists on old favorites. Whether you choose one of these for your next promo or merely use this story as a conversation starter on your next sales call, one thing is for sure: Desk and office products are ideal carriers for advertising messaging because of their universal appeal.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.