Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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For creatives who work in these spaces—marketers, writers, graphic designers and more—color can add that much-needed spice to cubicle life. To get noticed, skip the traditional corporate colors and go for something on-trend—electric blue, raspberry, tangerine or emerald green (Pantone's 2013 color of the year).
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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