Universal Appeal
Floral Biz Cards from Gempire/Floral Promotions
Why We Love Them: Giving someone a business card with a back panel that can be removed and planted is memorable and sends a great environmental message. When the wildflowers bloom, customers will think of who gave them the seeds.
What Makes Them Different: The handmade 100 percent recycled linen paper dissolves as the flowers and herbs grow. Several standard seed mixes are available—marigolds and cosmos mix, sweet alyssum and baby's breath mix, black eyed Susan or bail—and custom mixes can be created for the perfect floral statement.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.