Universal Appeal
How to Sell it: In addition to targeting the environmental market, look for ways to incorporate ecological products into trade shows, sales meetings and tourism destinations.
Tech Savvyist
Whether or not "savvyist" is a real word or not is up for debate, but we feel it suits the tech set. Technophiles everywhere crave the latest electronic devices to make their lives easier—and more fun. Choose products that enhance their tech experience—and help keep devices fully charged, protected and ready for use at any time.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.