Universal Appeal
Desk and office products are über-useful—and have amazing staying power to get brands noticed
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What Makes it Different: Logos can be debossed on the metallic blue, orange or black cover for that elegantly understated look. And the interior includes an address book and extensive reference section for even more value.
How to Sell it: To customize even further, include additional tip-in pages to make this planner an even more sound investment.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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