2015 Top 50 Distributors: The Interviews
Thoughts from some of the most successful promotional product distributors
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PM: How can distributors stay relevant in the industry?
KLT: Listen to your customers. Seek their input. Look at industries outside of our own.
PM: How has the industry evolved since you started? What do you think the future will entail?
KLT: The obvious answer is the shift towards the Web, which is still ongoing. Going forward the demographic shift of the B2B buyer, combined with the rapid change in technology, will give us all plenty to think about.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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