2015 Top 50 Distributors: The Interviews
KLT: We don’t really think in terms of “biggest accomplishment” as much as setting challenging targets for ourselves and then achieving them. So, I guess I’d say I’m pleased with our performance against the targets we set for 2014.
PM: What is currently the biggest challenge a distributor faces?
KLT: Every distributor is different, so I’m not sure there is a broad-brush answer. Keeping up with the pace of change in terms of technology, demographic shifts [and] changes to the advertising and marketing landscape are probably some challenges we all share. In effect, staying relevant.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.