2015 Top 50 Distributors: The Interviews
PM: What is currently the biggest challenge a distributor faces? How can one overcome that challenge?
JZ: I would say that “speed to market” is one of the biggest challenges we face. Customers are accustomed to being able to order in the middle of the night and see those orders arrive in 24 to 48 hours. You need to leverage technology and broaden your supply chain in order to have the options needed to fit your customers’ needs, and have the flexibility to get custom products in your customers’ hands in the timing they are used to in today’s market.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.