2015 Top 50 Distributors: The Interviews
#4 Integrated Merchandising Systems LLC
Rick Remick, CEO
www.imsfastpak.com
Promo Marketing: What is the key to becoming (and remaining) a Top Distributor?
Rick Remick: In our experience, it is about three things. First, it starts with listening—understanding the client’s business objectives, and collaborating with stakeholders to develop terrific programs and products. Second, innovation is critical—both the products offered and the programs they support. Third, IT excellence is critical for field end-users to order/participate in the programs and the back-end systems that support program execution. And, of course, the pricing must provide value to individual clients and the enterprise.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.