2015 Top 50 Distributors: The Interviews
#7 AIA Corporation
David Woods, President/CEO
www.aiacommunity.com
Promo Marketing: What is the key to becoming (and remaining) a Top Distributor?
David Woods: The desire to become and remain a Top Distributor must be at the core of the company’s culture. It rarely happens by accident. One must constantly focus on growth, and develop a business plan, key initiatives and the resources necessary to drive that growth. Flexibility and a willingness to embrace change are also critical factors. Building a strong team spirit, a sense of shared vision and attracting a community of people who share those values will help to ensure success.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.