"The adjustable bezel makes the Chill great for divers, swimmers and runners who want to time their workouts," he continued. "And the silicon band does well in health care markets because it can be easily cleaned, keeping bacteria from embedding themselves into something like leather."
There's universal appeal in sports and leisure markets, and there's opportunity with schools and universities, since the wide variety of colors match most teams and styling is appropriate for a younger demographic. With many decoration and customization options there's something for every brand.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.