For those looking for corporate gifts or incentives, a brand-name handbag will get ladies' attention. "Brand-name fashion accessories are meaningful to employees because of the retail brand appeal, and these items don't necessarily need further decoration because recipients know who gave the gift and why they received it," said John Costelli, vice president of sales for Castle Merchandising Inc., Garden City South, N.Y. "Because of the retail brand-name, there is a higher perceived value for these items, making them great for milestone, achievement or service awards."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.