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Selling brand-name merchandise is a bit different than selling traditional promotional products, so Costelli noted some considerations when giving this kind of corporate gift. First, he recommended looking at the universal appeal of the item. "Most migrate toward black or camel colors, although on-trend colors, such as ruby, can make a statement," he said.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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