4. Embellish with Bags
Tote. Messenger. Backpack. Sling. Bags are a one-size-fits-all branding machine. And with the Soapstone line from Evanston, Illinois-based Tagmaster/a division of Dard Products, that debuted at The PPAI Expo 2014, building your own bag has never been easier.
The Soapstone bags use a six-step process for customization. It begins with choosing fabric and webbing, then moves to selecting zipper color, lining color, leatherette color and decoration method. The result is a retail-style bag built specifically to complement a brand's attributes.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.