Apparel Accessories

T-Shirt Takeover: Heavyweight Tees Dominate the 2020s
July 26, 2024 at 11:07 am

Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…

Delta Apparel Shutters DTG2Go Division
June 21, 2024 at 10:07 am

Delta Apparel closed the print-on-demand, direct-to-garment operation on June 13, with 115 employees reportedly losing their jobs.

Delta Apparel Suspends Operations at Honduras Facility
June 19, 2024 at 9:09 am

Counselor Top 40 supplier Delta Apparel (asi/49172) is suspending operations at its manufacturing plant in Honduras, a move that will reportedly affect 2,413 employees. The shutdown, which will last at least 120 days, is a result of ongoing liquidity challenges that have come amid a time of plummeting sales, steep loses, and high-profile executive departures that reportedly have…

Judge Dismisses Greenwashing Lawsuit Brought Against Nike
June 17, 2024 at 11:02 am

The case drew attention among marketers in promo and beyond due to claims – had they been substantiated – that could have affected sustainability narratives tied to certain products, including apparel.

Boost Team Spirit Promotions with Co-Sponsor Branding Visibility
June 6, 2024 at 1:41 pm

Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…