Apparel Accessories

Judge Dismisses Greenwashing Lawsuit Brought Against Nike
June 17, 2024 at 11:02 am

The case drew attention among marketers in promo and beyond due to claims – had they been substantiated – that could have affected sustainability narratives tied to certain products, including apparel.

Boost Team Spirit Promotions with Co-Sponsor Branding Visibility
June 6, 2024 at 1:41 pm

Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…

5 Merch Trends at the 2024 PGA Championship
May 17, 2024 at 10:28 am

Since trends in golf apparel and accessories often influence and translate into the promotional products market, ASI Media asked Cutter & Buck for a few insights on hot-selling items at the PGA Championship.

Boost Cause Awareness Marketing with Eye-Catching Bandannas
May 10, 2024 at 2:06 pm

As the millennial and Gen Z buying groups have come into their own, less emphasis has been put on purchasing items “just because,” and more focus has been put on purchasing items because they align with a certain cause of belief. Millennials and Gen Z consumers want to buy from companies that support a cause…