Another plus: Once the emblem is made, it can easily be turned into a pendant, lapel pin, tie tack or cuff links, because they are all the same size. This gives distributors the opportunity to create tiered promotions or continuity programs that last a number of years.
However emblematic jewelry is used, Berman noted that most end-buyers won't automatically think about adding it to their apparel programs. "Many companies have apparel programs in place, but they're ignoring the potential to add on jewelry," he said. "These are missed opportunities for distributors to not only be of more service to their clients, but also to generate an additional revenue stream. The key is to be proactive and ask about it."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.