Freshen Up Your Spring Sales with Innovative Imprinting and Artistic Branding

Springtime is a season of growth, rejuvenation, and welcoming in everything new. It’s a time for promotional products distributors (PPDs) to freshen their offerings, bringing new styles and decorating methods to their customers. What better way to do that than to partner with a supplier that truly knows what it means to bring something new and unique to your industry’s offerings.

Featuring hot new imprinting options, design elements, inks, and overall elevated artistic branding, Bandanna Promotions and Pet Swag-Wag from Caro-Line are ready to help your clients pack a springtime punch for a fresh approach to their promotional campaigns. “As our custom-designed, USA, imprinted branded bandannas become more of an artistic wearable promotion each year, our creative team loves to push the limits in taking the next leap in Imprintables fashion branding,” explains Scott Thackston, director of marketing and product development.

These exciting new USA-made in-house offerings by Caro-Line will truly make a huge impact on any client's promotional branding needs.

New Imprinting That Packs a Punch

While still paying homage to its American-made roots and extensive experience, Bandanna Promotions by Caro-line is not afraid to step into modern needs when it comes to design and imprinting. Building on its experience with four imprinting processes, the company now offers new stochastic printing.

The company can achieve more detailed rotary printing design options with the benefits of stochastic dot color separations. Here’s a complete look at the benefits of this new process:

• Improved image quality — Stochastic screening offers more life-like tonal representations and a broader spot color offering. As a result, you get finer details, smoother tones, and a continuous blended appearance that almost looks like the original image.
• Sharpness and detail — This technique prevents the “whiteness” of the printing paper from bleeding through the ink. There is also sharper edge definition and enhanced stabilization in high-speed printing. With stochastic, dot color saturation and accuracy will provide more consistent ink coverage throughout each job.
• Reduction in visible dot patterns — These imperfections are typically more noticeable in traditional halftone printing, which reduces the overall quality of the finished product.

For those clients searching for a printing process that offers design details that pop and complete color clarity, this next-level look brings the heat. “Matching the stochastic art design effect with our USA in-house custom PMS rotary imprinting process gives your clients’ brands the color blends to photo-quality representation not achievable before from traditional halftone pattern printing,” says Thackston. “This new combination allows for more design clarity, smoother color blends, and the extra details for a sharper image that’s not digitally imprinted.”

Counting on Custom Color

If your clients are looking for options to further elevate their branding programs, the company now offers subtle color background imprints. “In 2024, Bandanna Promotions by Caro-Line is adding even more visual depth, textures, and themes with watermark background imprinting in combination of existing design layouts using translucent inks to make the extra pop your brand needs to stand out and get noticed,” Thackston notes.

Help clients enhance their design or logo with this new look. Some ideas include:

• Seasonal or location themes
• Denim, wood grain, or vintage textures
• Distressed look
• Watermark
• Tone-on-tone

Speaking of color, the age-old challenge of color-matching continues to come up time and again. This can be especially frustrating when working with PMS colors and logo design. Once again calling on the reliable imprinting processes it offers, Bandanna Promotions by Caro-Line is here to help with color-matching needs.

For those PPDs seeking custom PMS bandanna colors, fast production, and a soft product, rotary printing steps up to the plate. Starting at 3,000 pieces, the company uses the rotary process to print your customers’ bandannas the way they want them. Rotary printing creates a softer bandanna because the eco-friendly, water-based pigment dyes are absorbed into the cloth.

And perhaps of equal importance: Colors stay true so your clients won’t have to worry about their branded gear not matching their colors.

“’Close to’ is not in the ballpark for most large to national brands, especially when it comes to their custom PMS match logo or not following the corporate branding style guide uses to the letter,” explains Thackston. PPDs who pay close attention to color matching by working with a partner who prioritizes it will stand out among the competition. “This is a major key in gaining the trust and consistent repeat business from the bigger players’ promotional needs,” Thackston points out.

This imprinting option is offered in the traditional bandanna sizes of 14x14”, 22x22”, and 27x27”, as well as in the Pet Triangles.

Paws Up for Pet Products

PPDs who want to bring the entire package together this spring won’t just focus on elevating their product selection for people. With Swag-Wag from Caro-Line, clients can target people and their pets, capitalizing on walking billboards all around town. Now is the perfect time to utilize pet products in branding campaigns as the weather warms up and folks take their four-legged friends out to enjoy the sunshine.

“As the leader in pet promotional wearables, Swag-Wag by Caro-Line offers five industry-leading imprinting processes, for both USA-made quality to budget-conscious imports, fitting any size and quantity need for every promotional pet campaign,” Thackston says. “Not to mention the exclusive trademarked Snap-and-Go Pet Triangles in two styles, sizes extra-small through small and medium through large, with three adjustable fits. This allows easy on and off safety for pets and quick, in-a-snap uniform branding style.”

When your clients come and ask, “What’s new?” PPDs can confidently partner with Bandanna Promotions by Caro-Line to offer fresh imprinting processes, peak custom color, and a variety of products, all resting on the decades of experience the company has in the industry. Get your hands on a free sample kit to experience the products yourself!