Cosmetics and fragrance companies, cheer and gymnastic teams, and dance studios are popular target markets, according to Tami Cimperman, president. The entertainment market is also hot, as TV shows, movies, beverage firms and liquor companies like adding glitz and sparkle to their logos.
Other niches for rhinestones may surprise you. "Most people don't normally think of high fashion with NASCAR and gun show crowds, but these ladies also want their bling," Cimperman said. Schools, universities and nonprofits are also top markets. "We've done two-tone colors of rhinestones to match corporate, school or charitable organization colors," she explained. "For example, choose two different pink rhinestones for breast cancer awareness and augment it with a coordinating charm."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.