Also, determine the gift's presentation. Will it be given at an awards ceremony or banquet, or will the item be direct-shipped with a thank-you letter? "We can even host fitting events for handbags where recipients can consult with a stylist, try on various styles and choose the bag they want," Costelli explained. "We have inventory stocked on site so recipients can take the bag home with them. It's a fun, different event that gives instant gratification."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.