Amsterdam noted that travel groups are one of the top markets for logoed flip-flops, especially when the group is going to a warm locale where the "Logo Sole" can leave an imprint in the sand. Teams, schools, clubs, and reunions are other top users of logoed flip-flops, and often offer them as incentives or use them for fundraising. Gift-with-purchase is another popular option for logoed footwear. "Many high-end retail designers and cosmetics companies have discovered it and repeat the promotion ever year," he said.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.