Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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TO THINK, A mere two decades ago, the World Wide Web still was a new-fangled contraption. Yet, with the advent of podcasting, SMS, even adver-gaming, it’s about as old-timey as the phonograph. Simple Web sites certainly are adequate, but for marketers looking to proactively connect with clients, the Internet as a cutting-edge communication tool has approached a crossroads marked “new media.”
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Christen Gruebel
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