Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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Because marketing online is so measurable, it helps to clearly identify your goals. Use trackable URLs whenever possible and invest in good Web traffic-reporting software to help you understand what is working and what is not. If you don’t know how to do either of these things, get the help of an interactive marketing consultant or Web developer who understands the importance of these items.
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Christen Gruebel
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