Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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I had a children’s toy manufacturer that benefitted from simply posting testimonials and allowing for honest feedback about their product from moms on their site. Research shows … new moms are more likely to buy a product that has [been recommended by] other moms. You don’t have to implement a complicated or ultra-creative new-media strategy to be effective. Sometimes simple ones work just as well and get the job done even faster!
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Christen Gruebel
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