Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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PM: What are some of the benefits of incorporating these new methods into a marketing plan, as opposed to using more traditional means?
HB: There are many benefits of including new media in your marketing mix:
1) Cost. Updating your Web site with new promotions and featured products is much cheaper than having to revise a printed brochure or television commercial.
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Christen Gruebel
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