Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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2) Speed. You can test new promotions, price points or products and get instant feedback on whether or not your campaign is working. The Internet allows for real-time tracking and immediate feedback into a campaign, whereas traditional advertising is more difficult to track.
3) Wider audience. The Internet allows you to easily open your product and services up to a global audience in a way that most traditional media has not been able to do.
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Christen Gruebel
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