Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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PM: How can these approaches help better sell products?
HB: No matter how creative and successful a new-media marketing campaign is, it’s the quality of your Web site that will turn that visitor into a lasting customer. Your Web site should be the center of all your marketing efforts and reflect your professionalism and show customers that you are a trustworthy and credible company worth doing business with. Use your Web site as a forum to showcase products, customer reviews, feedback and latest promotions. … Include tell-a-friend incentives and always encourage visitors to sign up for your e-mail list.
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Christen Gruebel
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