Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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For example, I had a client that was a local winery. Their most successful new-media strategy was consistent, monthly e-mail blasts to their customers. In the e-mails, they let customers know about local events, in addition to their wine specials. It was a great way to strengthen their brand as leaders in the local community and encourage their loyal customers to forward the e-mails and spread the word.
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Christen Gruebel
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