Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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HB: First of all, there is not a “one size fits all” approach to new-media marketing. Just because company X decides to create a MySpace page, doesn’t mean that it’s right for your business. Think about your customer and how they use the Internet to determine the best new-media strategies to implement.
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Christen Gruebel
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