Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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4) Levels the playing field. When done correctly, new-media marketing can essentially level the playing field between a large business and a smaller company with a limited budget. Think creative viral marketing campaigns or excellent search engine optimization strategies—both can be implemented at a fraction of the cost of any traditional advertising campaign.
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Christen Gruebel
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