First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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WHAT BETTER WAY to jump-start the new year than with a healthy dose of good lovin’? The ‘L’ word is often a hot topic in religious and philosophical circles, on the silver screen and yes, in basketball—ask Omar Epps and Sanaa Lathan, stars of the 2000 flick “Love & Basketball.” However, rarely, if at all, is love (the unconditional kind) ever paired with business. Can love and business mix? Apparently they can, says Sharon Price, a marketing guru, who, following the 9/11 terror attacks on the United States, traded in a long and fruitful corporate career for a more earnest version she’s coined “love-based marketing”—the idea of “bringing your business to market with love.”
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Cynthia T. Graham
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