First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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The idea is that you are not attached to the outcome of the sale. You have passion for your product and a connection with it. For example, try and grasp anything and squeeze it really hard. Say it’s a handful of sand and you squeeze that handful of sand really hard, what happens? When you have an attachment to the outcome of the sale, you squeeze so hard that the sale just oozes through your fingers and you don’t make any sales.
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Cynthia T. Graham
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