First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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PM: When did you first discover this kind of marketing technique? What were your initial feelings about it?
SP: I resisted love-based marketing myself. I didn’t want to be a frou-frou type spiritualist. It’s just not in me. And then, [one day] I walked into a bookstore and sitting in the marketing section, no less, there’s a huge, red book called Lovemarks: the Future Beyond Brands, written by Kevin Roberts, the CEO worldwide of Saatchi & Saatchi—pretty much the No. 1 marketing/advertising agency in the world. I thought, “Kevin Roberts from Saatchi & Saatchi has written Lovemarks.” So, I began thinking that love-based marketing is not so much “out there.”
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Cynthia T. Graham
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