First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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PM: What are some successful
companies that use love-based
marketing?
SP: There are companies out there that do it. They don’t call it love-based marketing, but they do it. The founder of JetBlue actually helped Herb Kelleher start Soutwest Airlines and then they parted amicably. There’s a book out called The Art of Business in the Footsteps of Giants with a list of big companies that employ love-based marketing. Tom Peters—a
business consulting guru for Fortune 100 companies—is a huge proponent of this kind of marketing. So is Michael Gerber who started the E-Myth companies.
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Cynthia T. Graham
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