First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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SP: Oh, no. Absolutely not. You have to be successful in business. You have to make a profit or your business will die and you can’t share your
business with anybody else. We still use media, advertising and publicity, but we come at it from a point of view that if somebody doesn’t want to buy your product, that’s okay. They’re making a
decision for themselves. You can’t force a
decision on somebody, and when you do force a decision on somebody, you manipulate them. Manipulation is a form of forcing someone to make a decision that’s really not good or right for them in that moment.
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Cynthia T. Graham
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